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【Review】
1、What is an offer?
2、What are writing principles of firm offer letters?
【Leading in】
An offer is a formal presentation of the goods to be supplied on the
terms specified therein for the buyer’s acceptance. The quotation is not an
offer in the legal sense; It is just an indication of price without
contractual obligation and subject to change without previous notice.
【New lessen】
一、Key words(讲授法、联想法：让学生掌握单词的用法及记忆单词的技巧)
(一) buy v. 购买
n. 买卖交易
1、We are
interested in purchasing 15000 tons of wheat.
我们想购买15000吨小麦。
2、It is a good
buy.
这是笔合算的买卖。
(二) price v. 给……定价
n. 价格
1、Our products
are moderately priced and yet of good quality.
我们的产品价格公道且质量上乘。
2、Your price is
out of line with the market.
你方价格与现行价格不一致。
(三) sell off 拍卖、贱卖
sell out 卖完
1、The rest of the
goods will be sold off at reduced prices.
剩下的商品将降价出售。
2、We have sold
out all our stocks.
存货已售完。
二、Common
preposition in useful sentences:“With”
1、We are
connected with major dealers in the line of textiles.
我们与纺织品大商行有良好关系。
2、Please make
shipment with the least possible delay.
请立即装运。
3、We look
forward to your L/C with keen interest.
我们殷切地等候你方信用证。
4、The bank will
accommodate the company with a big loan.
银行将给该公司提供一笔大额贷款。
5、If our buyers
are satisfied with the quality, they will place a repeat order.
如果买主对质量满意，他们会续订。
6、With the
rising of the price in the international market, we have to adjust our price.
由于国际市场价格上涨，我方有必要调整价格。
三、What is a
quotation?（讲授法：授课过程中插入外贸基础知识）
The quotation
is not an offer in the legal sense; It is just an indication of price without
contractual obligation and subject to change without previous notice.
四、The
relationship between offer and quotation.
传统意义上的quotation(报价)与offer(报盘)是有区别的。前者往往只含商品、价格、数量，而后者应包括商品、规格、价格、数量、包装、装运、支付等七项内容。现在用offer取代quotation的用法越来越多。
五、To make clients
a quotation.（案例教学法）
Quotation
Dear Sirs,
Your enquiry for Pens has
been passed on to us for attention by our Commercial Counselor’s office in
your country.
We specialize in producing
Hero Brand Pens of various types, having a history of 64 years. The enclosed
catalogue will make you acquainted with some of our products.
In particular, we recommend
and quote for the following types that have met with warm reception in theMiddle Eastmarket and, we are sure, will be of
interest to you.
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Art No.
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Name of Commodity
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Specifications
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Price(per dz)
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Type 200
Type 131
Type 251
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Twin Gift Set
Golden Pen
High Grade
Golden Pen
High Grade
Iridium Pen
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A fountain pen of 14 k gold nib matches a ball pen
12 k gold nib
Stainless steel cap exposed nib
aluminum cap
Plastic barrel
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US＄100.50
US＄52
US＄36
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It is understood the above
priced are quoted on FOBShanghaibasis and are without engagement, subject to our final confirmation. We’d
appreciate payment by confirmed, irrevocable L/C at sight. The goods would be
ready for shipment one month from receipt of your written order.
We look forward to your
trial order.
Sincerely yours
【Summary】
Open the letter by expressing thanks for the enquiry, if any. Explains
the details of business conditions, such as name of commodities, quality, quantity,
specifications, unit price, type of currency, packing condition, date of
delivery, terms of payment, discount and so on. End the letter in the way
that encourages the inquirers to place an order or give an early reply.
【Class work】
Fill in the following
blanks with the given words in their proper forms. (P55)
【Assignment】
Exercise: Skill
Drilling
You are asked
to make a firm offer in reply to the letter you received from one of your
clients. The following is the main content of the letter you received:
1、客户需要铁钉（iron nail）100桶，规格见附表（attached list）;
2、要求用小木桶(keg)散装，每桶60公斤；
3、每桶50美元CIF Sydney价，10/11月交货。
When making the
offer, don’t forget to indicate the payment terms and the validity of your
offer. (P59)
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